Break down of a B2B Lead Activity Report


What's all that stuff in the VisitInsight Activity Alert I received?

When a B2B Lead is discovered visiting your blog, landing page, or web site, you will receive an email alert with the following details. Here's how to get the most of the B2B Lead you just received.

 

B2B Lead Activity Header Information

VisitInsight gives you data you can use about your website visitors including:

B2B Lead Activity Report Header

  • Company Name: The first item displayed is the Company owner of the visiting IP Address that the traffic was generated from.

  • Research Icons: The 4 icons allow you to easily research the company in the alert on Dunn & Bradstreet, LinkedIn, Jigsaw, and Google. The buttons are links with the necessary information to start your research.

  • Add to Univeral Blacklist: This feature is available for our community of users to assist with black listing any B2B Lead sites that are undiscoverable or perhaps lead to content that was objectionable. It should be used in moderation, and is monitored. Black listing a B2B lead site track only means that no one will be notified if this company's visits are tracked again.

  • Company City: This is the city (if available) of the Company as registered in our IP Geolocation databases.

  • Company State: This is the state/province (if available) of the Company as registered in our IP Geolocation databases.

  • Company Country: This is the country (if available) of the Company as registered in our IP Geolocation databases.

 

B2B Lead Activity Arrival Information

The middle portion of the B2B Lead Activity Alert, explains how the B2B lead arrived on your blog, landing page, and/or web site. The IP Address, the site domain they started from, if from a search site the keywords they searched on, and the referring URL.

B2B Lead Activity Report Header

  • IP Address: The IP Address of the B2B Lead when they visited your site.

  • Referer The domain the B2B Lead was on when they navigated to your site. So, if on a search engine like Google or Bing, the it would say "Google" or "Bing", otherwise it just states the domain of the site they were on previously.

  • Keywords: If the B2B Lead arrived at your blog, landing page, and/or website via a search performed at a search engine, then the keywords they used for that search will be listed here.

  • Referring Page: This is the full URI of the page that referred the B2B Lead to your blog, landing page, and/or web site.

 

B2B Lead Activity Arrival Information - Special Tagging

VisitInsight enables you to specially tag any incoming B2B Leads that arrive as a result of other marketing efforst, for example Google AdWords. As you can see in the following capture the incoming referring page had a special tag so it was marked as a Google AdWord tag. The tags are not limited to Google AdWords and can be from any type of marketing efforts, as long as a portion of the referring URL contains a tag to search for.

B2B Lead Activity Report Header Tagged

 

B2B Lead Complete Activity Information

The final portion of the B2B Lead Activity Alert, explains what the B2B lead did once they arrived on your blog, landing page, and/or web site. It details the time and pages visisted.

B2B Lead Activity Report Header

  • Track Date/Time The IP Address of the B2B Lead when they visited your site.

  • Referer The domain the B2B Lead was on when they navigated to your site. So, if on a search engine like Google or Bing, the it would say "Google" or "Bing", otherwise it just states the domain of the site they were on previously.

  • Destination: If the B2B Lead arrived at your blog, landing page, and/or website via a search performed at a search engine, then the keywords they used for that search will be listed here.