Archive for March, 2012

Mar 12

Track and Assign B2B Leads from Anonymous Website Traffic

Are you responsible for the marketing efforts at your company? Do you administer a partner sponsor/supported blog? Are you in charge of a sales team? Just a small business that wants to get more out of your Anonymous website traffic – but need it to be easier?

The reality is, we are all busy but – and especially if our business is on that is B2B – we need more customers. While free products like Google Analytics are helpful, they are only helpful in finding those B2B Leads in our Anonymous Website Traffic if we actually have time to log-in in and evaluate the results. If we then have to distribute those B2B Lead results to others – its just more time, and there may not be enough time in the day.

There are many scenarios we could pose that show how many Anonymous Website Traffic software vendors are not providing all the needed tools to help small businesses. Saving time is often the most important reason business look to technology solutions. Here are some scenarios we’ve seen who benefit from VisitInsight‘s approach to capturing B2B Leads from Anonymous Website Traffic:

Partner Supported/Sponsored Blog

Administrators of these blogs have to distribute leads to partners equally for any supported area (say there are 3 partners in NY, the each get 1/3 of the B2B Leads that are generated by Anonymous traffic to the blog). In addition, they need to keep track of the B2B Leads they have distributed, and make sure they continue to go to the partner that received the B2B Lead previously. It can be a management nightmare to say the least. VisitInsight makes this easy. Assign your partners to their respective areas – and the system does the rest.

Here is a testimonial from one of our client’s in this particular space:

“Just wanted to let you know that we were able to find/locate an existing company that was uncovered with a VisitInsight notification. They were using another partner (for support) who had been ignoring them. They became our customer yesterday! We expect a substantial amount of Services revenue from them.”

T.M, CEO of a Microsoft Dynamics Partner

Regional Sales Force

Some companies, even small ones, manage sales in more than one state. Thus, they may have sales people handling 1 or more state for them. The challenge here with B2B Leads from Anonymous traffic, is getting the right leads to the right sales people. You could have an Admin assistant manage this, or the Sales Director, or a person in the Marketing department. Or, and easier solution, have VisitInsight manage your B2B Leads to each sales person. You as the administrator of the account can tell VisitInsight who to send B2B Leads to by assigning them to their respective regions – and the system does the rest.

Distributed Affiliate Sales Force

Something that has become very popular of late is a company doing it sales through partnered sales teams. For example, a software developer in Florida may have partners in different states throughout the US, throughout Canada, in various places in Europe, and even in the Asia Pacific countries.

This company would benefit these partners, and themselves, if they could effectively distribute B2B Leads from their Anonymous website traffic out to these partnered sales organizations. The central company (in this case the software developer in Florida) would control how things are distributed of course, but VisitInsight would handle all the management of these distributions.

A really powerful way to leverage this would be to add VisitInsight on the sales partner’s websites as well. This way they find out how much traffic goes from them to you, and vice versa, how much traffic from you goes to them.

Here is a testimonial from one of our client’s in this particular space:

“Since deploying the VisitInsight product to our website we have not only established an effective means of capturing any new sales leads arising from our generic SEO and Social Media Marketing activities that otherwise would simply have escaped our attention but we have also established a reliable means of monitoring the effectiveness of our direct outbound marketing efforts via VisitInsight’s ability to capture the referring page of any new web visitor. Looking back now, I don’t know how we ever managed without it.”

D.M. – President, Software Solution Provider

See the difference for yourself

VisitInsight is tailored for smaller, budget minded organizations trying to capture more benefit from their Anonymous website traffic and any possible B2B Leads it may generate. Any organization can try out VisitInsight for 14 days, or just sign up.


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Mar 12

Welcome to VisitInsight – B2B Lead Generation Blog

B2B Lead Generation Blog

Welcome to the VisitInsight – B2B Lead Generation Blog. We at Merge Analytics, the makers of VisitInsight, will make every effort to bring you B2B Lead Generation news that will help you accomplish more with your tools and efforts.

We hope you’ll consider our VisitInsight product to assist you with not only the tracking of your potential B2B Leads from your anonymous web/landing page traffic, but also the assistance it gives to those responsible for administering the capture, distribution, and management of those leads.

What is VisitInsight

Like many other tools in this space (i.e. LeadLander, VisitorTrack, VisiStat, and Google Analytics) we offer code to add to your website(s) and/or landing page(s) to track the activity of anonymous visitors. With just the basic information automatically gathered by the visitor we will analyze the data and do our utmost to get you a lead to go back to. Like out competitors, it is generally just the company name, not a person’s name.

How’s VisitInsight Different?

Since we already explained we are similar to other competitors, the most likely question you have next is – “How is VisitInsight different?”

We’ll just explain some basic difference here, as we plan to use this blog to explain our differences in more detail – along with telling you more about B2B Lead Generation.

Some key differentiators are:

  • Proactive Lead Notification
  • Administrative control of distribution of leads
  • Special Segmentation of Lead Notifications
  • URL Tag word identification (like when using AdWords)
  • Reports targeted to Search Keywords, Social Media referrers, and Regional Segmenation
  • Quite simply – cost. True, Google Analytics is free, but the others are 4 to 10 times more expensive for the same or fewer features

Purpose of the VisitInsight – B2B Lead Generation Blog

We feel we have 3 main objectives:

  1. Tell the world about advances and strategies to improve B2B Lead Generation from all aspects of marketing
  2. Discuss the VisitInsight tool and how marketers, blog administrators, and sales teams are using it successfully to generate more B2B Leads
  3. Discuss features (new and existing) of the VisitInsight tool

Thanks for joining us in the discussions, and we look forward to all your comments and discussion.

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