Reports of your B2B Leads - How to make the most of them.


Time Frame Based Reporting

All reports available are time based. The reports are available for better analysis of the site tracking activities experienced during the selected time period. The reports include all traffic, not just the traffic that could be identified for B2B Lead Activity. This means the reports are of more value for shaping your marketing efforts.

 

Activity Reports - Range Selectors

VisitInsight gives you data you can use about your website visitors including:

  • Lead Activity Reports Selectors

  • Report Type: There are 4 report types available. Daily, Weekly, Monthly, and Quarterly. There is always up to 1 year of data immediately available.

  • Report Time: Your selections here vary with the Report Type selected. For Daily, the last 30 days can be selected. Weekly report will show the past 52 weeks, beginning with the Sunday the report starts on. The Monthly type will show up to the last 12 months. The Quarterly type will show up to the last 4 quarters available.

 

Detailed Exportable Reports

There are currently 6 exportable reports available. Each report is meant to allow you to get details based on your terms in a CSV format, to open in whatever tool you wish to manage the data however you want. The first 4 reports below contain the date/time of activty, the country that activity is from, the organization that owns the IP Address, the state or province it is from, the city it is from, the IP Address block the IP Address came from, the IP Address that the activity was tracked on, the referring page, the page the activity was tracked on, and finally the keyword(s) if from a search engine.

  • Lead Activity Reports Export Format

  • Export US Only: This report exports all activity from US based IP Addresses only, thus filtering the data accordingly for you.

  • Export Canada Only: Similar to the US Only report, this report exports all activity from Canadian based IP Addresses only, thus filtering the data accordingly for you.

  • Export INT'L Only: Like both of the above reports, this report exports all activity from locations other than US or Canada, thus filtering the data accordingly for you.

  • Export ALL: This report exports ALL track activity that has occurred for the time period selected.

  • Search Keyword Report: This reports shows all activity that arrived at the tracked site from a search engine where a search was used to get the visitors there. It shows the keyword(s) used, what search engine, and the number of times those/that keyword(s) were used get visitors to your blog, landing page, or web site.

  • Social Media Report: This report is setup to make it easier to see what traffic is generated from different social media marketing efforts. If the referring URL is from LinkedIn, Facebook, Twitter, etc, then it is captured here. The report contains the referring URL and the number of times it was used to generate traffic during the selected time period.

 

Quick Data Report Chart

After selecting the Report Type, and the Report Time selectors, a graphical representation of the available data will be displayed. There is an appropriate legend for the chart, totals, and normal representation. This is meant to be a quick over view of the data. The real power is in the exportable reports.

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